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Tuesday, 22 December 2015

Presidency’s social media platforms suffer irregular updates

There is an indication that President Muhammadu Buhari, Vice-President Yemi Osinbajo and their media aides are gradually losing popularity on social media due to irregular updates of their social media pages.
Online search shows that the managers of the popular accounts rarely update them. And when they do, the posts are usually not engaging enough to attract conversations or debates.
For instance, the President’s Twitter handle, @MBuhari, by which he endeared himself to millions of voters before the last presidential election, has not been attended to since September 6, 2015.

The last posts published on the page were a few infographics of the administration’s 100-day achievements. Ever since that time, the platform, followed by 506,000 users, has not been updated.
Yet, @MBuhari is ‘more current’ than @AsoRock, the official Twitter handle of the State House, in terms of performance. @MBuhari present status contradicts its promise to provide its followers with the latest information of the Buhari administration.
The page has not been updated since May 31, which was two days after the administration was inaugurated.
Although @MBuhari was used to announce the appointment of the Senior Special Assistant to the President on Media and Publicity, Mallam Garba Shehu, and that of Special Adviser on Media and Publicity, Femi Adesina, it has since been inactive.
On June 18, 2015, the President went on his verified Facebook page to mourn those killed by terrorists and to renew his pledge to rid the country of insurgency.
“I mourn every single death of a Nigerian as a result of terrorism. That is why security is my number one priority. Our efforts to strengthen security cooperation with our neighbours and adjust our own response to Boko Haram will yield results very soon. Our resolve and capacity to end terrorism is much greater than the threat we face. Nigeria will prevail,” he said, in a widely-read post.
More than six months after the statement was published, neither Buhari nor his aides has visited the platforms for another update.
The President had taken what seemed like a strategic step forward when he joined the Instagram family during the last presidential election. Some of the photographs published on the photo-centric platform at the time, recorded several thousands of views a few days after they were uploaded.
But, like many other platforms, Buhari and his social media managers have failed to keep the page busy in the past 25 weeks.
Checks on Tuesday showed that the only functional social media page operated by Buhari at present is @NGRPresident. Interestingly, it is among the least followed pages – standing at about 150,000 followers. @MBuhari and Buhari’s Facebook page are followed by 506,000 and 162,000 respectively.
Osinbajo’s Twitter page has suffered a similar neglect. Since October 23, the Vice-President has not tweeted a single message; but he has retweeted a few posts.
He has retweeted only once this month. That was a downward review since November when he retweeted two messages.
One of them reads, “The President and I share the view that Nigeria’s economy is made up of the aggregate of economies of the 36 states of the federation and the Federal Capital Territory. By extension, the sum of economic growth recorded in the states will account for the collective growth in the national economy.
“Against this backdrop, we are working through the National Economic Council to work with states on creating a solid framework for economic coordination and ensure that the policies are aligned in the best interest of citizens and businesses.”
Meanwhile, Adesina and Shehu (who have converted their personal social media pages to official use) have been ridiculed by their followers on social media for failing to engage them.
Instead of using their Twitter pages for real-time engagement, it was observed that the media strategists now employ them to post announcements.


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