Facebook has announced that 16 million people in Nigeria visit its website every month with 100 percent of the visits coming on mobile.
Facebook also said that 7.2 million people visit Facebook daily, with 7 million of them on mobile.
Facebook shared the insights about Nigerians’ activity on the social networking website on Thursday, to coincide with the Friends Day and the site’s 12th anniversary on February 4.
Vice President, EMEA, at Facebook, Nicola Mendelsohn revealed that during the past five years, the global Facebook community has more than doubled in size, and its community in Nigeria continues to grow.
“For us, Friends Day in Nigeria was about hearing the stories of our community using Facebook our platform to grow and connect with others,” the vice president said in a press release.
“We have made amazing progress over the past year. We’re only 1 percent done in Nigeria and inspired to do even more in this fast-moving, mobile first country.”
Head of Africa for Facebook, Nunu Ntshingila added that this is the year Facebook would deepen its partnerships with Nigerian businesses.
“We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure Nigeria – its people, its agencies and its businesses – realise the opportunity that technology and mobile bring,” Ntshingila said.
“We know the mobile platform people use the most in Nigeria is Facebook and up to 77 percent of Nigerians on Facebook use their mobile device to discover new products and services. Nigerians are sophisticated mobile users and this sophistication is increasing fast – people are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business.”
Facebook also hosted a dinner for women leaders in Nigeria where Mendelsohn and Ntshingila spoke about entrepreneurship and the role of technology in driving economies and creating jobs.